Does REWE have a recipe of the week?

REWE runs a large recipe hub with several thousand recipes, seasonal sections and weekly tips. There is no fixed recipe-of-the-week section tied directly to the offers in the current leaflet. You make the link between recipe and offer yourself.

When does the REWE leaflet start?

Monday. The leaflet runs Monday to Saturday and is visible on the REWE site once you pick your store. Because many REWE stores are independently run, the range and individual promotions differ from branch to branch.

Is REWE too expensive for an offer-driven weekly plan?

At full price yes, on promotion no. REWE regularly runs sharp meat, fish and dairy promotions that undercut discounter levels. Buy strictly from the leaflet and take the ja! or REWE Beste Wahl store brands and you are barely above Aldi or Lidl. Shop without a plan and REWE is where you pay the most extra.

Is PAYBACK worth it at REWE?

Yes, as an add-on rather than a foundation. One point per two euros is 0.5 percent, which alone is little. What matters are the coupons giving 10x or 15x points on single product groups, worth a real 5 to 7 percent on that shop. They have to be activated in the app first.

What is the difference between REWE and REWE Center?

A REWE Center has considerably more floor space and range, often including bulk packs and a wider service counter. For an offer-driven weekly plan it barely matters, because the leaflet is the same. For speciality ingredients the trip to a Center pays off.

REWE recipes of the week: dishes for the current leaflet

Short answer: "REWE recipes of the week" means dishes whose main ingredients are discounted in this week's REWE leaflet. REWE has one of the largest recipe databases in German retail, but it is not connected to the current leaflet. At REWE the connection pays off more than anywhere, because the gap between full price and promotional price is wider than at a discounter.

REWE deals actually running this week

As of September 7, 2026. Pulled straight from the current REWE data that Flyva uses for meal planning:

Birnen
Erbsenmilch
Hartkäse
Mini Wiener Würstchen
Äpfel
Knäckebrot & Knusperbrot
Salami (allgemein)
Kiwi
Radieschen
Orangen
Mandarinen
Kefir
Ganzes Hähnchen
Frischkäse (gewürzt)

Why the method pays more at REWE than at a discounter

At Aldi or Lidl the base price is already low and a promotion cuts a further 20 to 30 percent. At REWE the base price is higher but the promotions are often more aggressive. The result:

Without a plan, REWE is the most expensive of the big chains.
Strictly by leaflet, REWE sits at discounter level and undercuts it on meat and fish.

The gap between those two behaviours is wider at REWE than anywhere else, which is exactly why a weekly plan pays off most here.

What REWE offers itself

The recipe hub. Several thousand recipes, well filtered, with nutritional values and a shopping-list function. Qualitatively the strongest recipe platform among German supermarkets.
A per-store leaflet. Visible after picking your store. Because many REWE stores are independently run, individual promotions differ from branch to branch.
PAYBACK coupons. 10x and 15x points on product groups. A real 5 to 7 percent, but only after activation in the app.
Store brands ja! and REWE Beste Wahl. ja! sits at discounter price level, Beste Wahl above it with better quality.

The recipe hub and the leaflet live on the same website but are not linked. A recipe in the hub can call for ingredients sitting at full price this week.

The REWE rhythms

When	What
Monday	New leaflet, valid to Saturday
Mid-week	Additional fresh promotions, store dependent
Ongoing	PAYBACK coupons, 10x to 15x points
Saturday evening	Markdowns on bakery, meat and fresh produce

Because REWE stores are partly independent, the local leaflet matters more than at any discounter chain. Check your own store rather than a general offers overview.

From four offers to six dinners

Say the leaflet has chicken breast, salmon fillet, peppers and potatoes.

Day	Dinner
Monday	Chicken and pepper skillet with rice
Tuesday	Roast salmon with potatoes and lemon
Wednesday	Potato gratin with pepper salad
Thursday	Chicken wrap with pepper strips
Friday	Salmon and potato bake from leftovers
Saturday	Tray-roasted vegetables
Sunday	Leftovers

Four ingredients, six dinners. The salmon is where REWE wins against a discounter: fish promotions at REWE are regularly cheaper and better quality than what Aldi and Lidl carry in the freezer aisle.

Where REWE is strong in a weekly plan

Meat and fish promotions. The sharpest discounts in the leaflet, often below discounter promotional prices.
Service counter. Small quantities at promotional prices, relevant for one- and two-person households.
Regional and organic. Considerably wider than at discounters. See regional food vs discounters.
Recipe hub. The best recipe platform among the German chains if you want inspiration rather than an offer link.

Where REWE is weaker: pantry staples at full price. Pasta, rice, flour and oil are cheaper at Aldi, Lidl or Kaufland, and considerably cheaper in Kaufland bulk packs.

The practical split

For most households this works best:

REWE for the week's meat or fish promotion plus the service counter.
Aldi or Lidl for vegetables, dairy and staples.

That is not double the effort if both stores are on the same route. The full breakdown is in the Aldi and REWE guide and the discount supermarket recipe planner.

Matching recipes from our collection

Quick budget recipes: weeknight dinners including oven-baked fish, ideal for REWE fish promotions.
Shrimp orzo skillet: when prawns are on offer.
Tomato tonnato: works particularly well with the REWE fresh counter.
Lentil bolognese: the cheap fallback for weeks without a good meat promotion.
Cheap one-pot recipes: eight dishes from standard staples.

The full set lives in the recipe database, the rolling view at weekly plan from REWE offers.

How Flyva makes the connection

That missing link between recipe hub and leaflet is where Flyva comes in. The app reads the current REWE offers, filters the recipe database by time, budget and diet, and returns a weekly plan with the shopping list.

Conclusion

REWE recipes of the week come from the leaflet, not the recipe hub. At REWE the difference between a planned and an unplanned shop is larger than at any discounter, because the gap between full and promotional price is larger. Take the meat or fish promotion as your starting point and buy staples elsewhere, and you cook at discounter prices in better quality.